Ep. 102 - Top 5 Takeaways from PILMMA Super Summit 2026: How to Grow Your Law Firm

I bet you don’t know what PILMMA stands for. That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry share their top 5 takeaways from PILMMA Super Summit 2026 in San Antonio. PILMMA is the Personal Injury Lawyer Marketing & Management Association, and Marc has been a member for over a decade. Hear how to create your AI knowledge base for your law firm, how to generate more referrals with your law firm marketing, how AEO (Answer Engine Optimization) compares to SEO (Search Engine Optimization) for law firms, how to become the Architect of your law firm, and how to build an email list as a law firm. This episode was created with a typewriter.

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