Ep. 45 - The Best Ideas We Stole from PILMMA
Looking for the latest insights on marketing and managing your firm? In today’s episode of the Successful Barrister Podcast, Marc and Diana discuss their key takeaways from the PILMMA (Personal Injury Lawyers Marketing & Management Association) Super Summit. They share their most memorable insights and favorite speakers, and share how they plan to apply these insights to Marc Whitehead & Associates. Tune in for information on holding your vendors accountable, scaling your firm, and making the most of the summits you attend.
For detailed show notes, navigate using the time stamps below:
[0:00] Introduction
[1:17] Marc and Diana went to the PILMMA Super Summit last week in Denver. PILMMA stands for Personal Injury Lawyers Marketing & Management Association.
[3:15] The PILMMA Super Summit is three and a half days long, so it takes most of a week to attend. He took lots of team members with him, which will help with the dissemination of the key takeaways from the summit.
[10:38] Diana’s first favorite talk was From Two to Two-Hundred: Key Steps in Scaling Your Firm from Greg Ward and Yanni Martinez Ward. Greg introduced the concept of the valleys of death to Diana. The valleys of death refers to the difficult period companies need to endure to scale.
[17:30] Marc enjoyed many of the marketing presentations. Tanner Jones spoke on Building Accountability with Your Marketing Partners, specifically around holding your SEO vendor’s feet to the fire.
[18:50] Jason Hennessey from Hennessey digital also spoke on SEO marketing, along with many other SEO marketing vendors. SEO marketing vendors will feed you statistics that may or may not be meaningful, and understanding what these statistics mean will help you keep your vendors accountable.
[25:05] Diana found the discussion on attorney compensation from David Vicknair interesting. The main takeaway was that attorney compensation should be at or below twenty percent of your revenue.
[34:25] Marc’s next highlight is Jeff Hampton’s presentation on YouTube marketing strategies. He talked about his strategy using YouTube to market his firm, and gave tips on creating compelling content.
[41:04] Cassie Lewis was one of Diana’s favorite speakers, and she left with a lot of valuable takeaways from her presentation that were not directly related to her content.
[46:02] Cassie Lewis has a side gig as a fractional CMO and is selling a course on marketing. You can take the course here: https://thecmoacademy.com/
Visit the Successful Barrister website: https://www.successfulbarrister.com/
Visit the Marc Whitehead & Associates website: https://disabilitydenials.com/
Email Marc Whitehead for his full list of favorite books: marc@marcwhitehead.com
